ĢƵ Shows Bluetooth Means Business
$4.6M Seed Fuels No-Pairing Bluetooth Cloud Connectivity
Photo: ĢƵ Team
London, UK - October 8, 2024 - ĢƵ today announced a $4.6M seed funding round, advancing its mission to unlock the full potential of Bluetooth Low Energy for IoT Connectivity.
"Bluetooth has seen unprecedented technical and commercial success as a consumer technology for personal connectivity, with adoption in billions of devices.” said Simon Ford, CEO of ĢƵ. “Now, businesses are exploiting those economies of scale and unique low-cost, low-power characteristics for cloud-connected devices, and ĢƵ is providing the technology to allow them to achieve it.”
Founded by seasoned IoT experts from ARM, AWS, and Microsoft, ĢƵ has developed a solution that unlocks Bluetooth’s potential for commercial IoT deployments. Eliminating the need for 1:1 pairing and enabling both existing smartphones and dedicated cellular hubs to act as hotspots, ĢƵ leverages the inherent benefits of Bluetooth combined with the deployment model of Wi-Fi and the network model of Cellular.
“At Wiliot, we’re embedding Bluetooth into our IoT Pixels, stickers that bring real-time intelligence to everyday items—from supply chains to healthcare—in ways that were previously impossible,” said Steve Statler, CMO at Wiliot. “Bluetooth is no longer confined to consumer devices; it’s now driving commercial cloud applications, and companies like ĢƵ are accelerating this shift.”
The funding, led by MMC Ventures, enables ĢƵ to further strengthen product development and expand customer engagements.
"At MMC we take a research-led approach to the companies and technologies that will reshape our economy over the coming decades.” said Bruce Macfarlane, founding partner of MMC Ventures. “ĢƵ's infrastructure proposition has the potential to leverage all the investment already made in tried and tested Bluetooth technology and unlock that for new data-driven product companies and applications.”
Key features of ĢƵ technology include:
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About ĢƵ
ĢƵ enables physical products to communicate with cloud applications using Bluetooth Low Energy. Founded in 2021 and headquartered in Cambridge, UK, ĢƵ combines the inherent benefits of Bluetooth with the deployment model of Wi-Fi and the network model of Cellular to achieve low-cost and low-power IoT connectivity. With its flexible architecture and ease of integration, ĢƵ democratises access to Bluetooth IoT connectivity.
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